The Emoji Movie (2017)

I’ve got to be honest, back when Emojis started, I’d assumed that they would be a fad. Destined to be forgotten like Troll dolls and Mood rings. Yet like cockroaches after Armageddon, they persisted, long enough to be more recognisable than a Tire Warning Light. In 2017 these colourful characters were given an adventure of their own in the 2017 eponymous film The Emoji Movie.

Expect a wide range of emotions from the annoucement!

Meh emoji is ready to take his place among the other emojis, yet there’s one issue, he can’t feel meh, a big problem when that’s your one job.  Meanwhile, when a young high schooler, Alex, responds to a message from his crush with a ‘broken’ meh emoji. Alex senses problems that throw Textopolis into chaos, determined to not let this mistake happen again, Meh goes on a quest with High-5 (a former favourite, now relegated emoji) to find an alleged hacker who could program this personality problem. While a zealous antivirus and a factory reset further complicate matters. But once he gets there, will it be worth it?

So everytime i’ve played Just Dance, I was making a fool of myslef in front of Christina Aguilera?

I’d imagine this film would be deceptively challenging concept to produce ideas for. Yet throughout the film, the audience is treated to a plethora of inspired gags. For instance, the emoticons are old citizens of Textopolis, and when you fly in Sir Patrick Stewart to play a sentient pile of faeces, you fully utilise him. He seems to be having a lot of fun with the role. He’s not alone of course. James Cordon fills the film with his brand of cheeky charisma and Maya Rudolph is delightful as the forever positive Smiler. (a position I feel the utmost sympathy for).

James Cordon was destined to play a giant hand!

The whole-meta structure about the phones reveals a rich playground of ideas ready to be explored. Music streams are visualised as actual streams you could float on. Who knew that the Emoji keyboard is this Gameshow-esqe contraption, with a V.I.P. section for recently used, and a detailed basement for the forgotten? DreamWorks shines with the little animation touches on its characters and overall design of Alex’s Phone’s ecology. The product placement helps with this, with popular apps like YouTube, Dropbox and even hit game Just Dance getting represented in unique and creative ways that all makes sense within the reality, think Tron but a little less abstract.

The Anti-virus progams do look ostentatiously Tron like.

Emoji Movie should probably be renamed The Internet Movie, as the film manages to reflect not just on Emojis, but the state of computing and the internet. It does so in a way that’s entertaining for the whole family, with astute tech observations, cute jokes, and a classic story about feeling good for what you are, The Emoji Movie will leave you feeling anything but meh!

You get to explore fully 3D pictures of Paris, what do you have to be meh about?

If you want more positive reviews delivered to the e-mail box of your choice, you can click on that little text bubble at the bottom of the screen. Do you agree or disagree? or have a suggestion for another pop-culture artefact that needs a positive light shone on it? Leave a comment in the comment box below! But remember to keep it positive!

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